Fundraising: Donor and Constituent Behavior

Event Date: 

Thursday, June 4, 2015 - 10:00am to 11:30am

Event Location: 

Rodef Shalom
4905 Fifth Avenue
Pittsburgh, PA

Slides from this event can be accessed here:


Presented by Derrick Feldmann, President of Achieve, national cause marketing experts

What people say they’ll do and how they actually behave are often at odds. Attendees will study why evidence-based research is an important part of understanding how today’s donors, enthusiasts and constituents connect and give. After examining donor perceptions and behaviors as well as the awareness-engagement-activation continuum, Achieve staff will work through how each agency can capitalize on those behaviors. 

This session is the first in a five-part series for nonprofit marketing and fundraising staff. This series is presented in partnership with The Benter Foundation.